Billboard: Britney Spears is making the most of her sex symbol status, again. This morning (Sept. 29), the one-time Disney Channel child star whose personal life has at times eclipsed her musical output, premiered "3," a new single about the pleasures of polyamory, on New York radio station Z-100. The song goes to radio everywhere today and is part of "Britney Sears The Singles Collection," a hits compilation due Nov. 24 on Jive.
Produced by Swedish hitmaker Max Martin (Katy Perry, Kelly Clarkson), "3" finds Spears singing about the racy subject of a menage a trois with her signature coy delivery. "Three is a charm, two is not the same," Spears coos seductively on the verse. "I don't see the harm, so are you game?"
"Britney Spears The Singles Collection" marks 10 years since Spears released her breakthrough debut album, "...Baby One More Time," which spent 103 weeks on the Billboard 200 chart and has sold 10,554,000 copies, according to Nielsen SoundScan. Two versions of "The Singles Collection" will be released: a standard one featuring 17 of Spears' biggest hits along with "3," and an "ultimate fan box set" with all 29 of her singles, a DVD of her music videos, and a booklet featuring classic images.
Spears wrapped the second North American leg of her "Circus" tour on Sept. 27 in Las Vegas.
Rolling Stone: Britney Spears' new single "3" - the sole fresh song off her upcoming best-of compilation The Singles Collection - debuted this morning on New York Top 40 station Z100, and yes, the song is about having a threesome. Spears has never been shy about courting controversy, and this song will likely receive plenty of it. "3" is yet another product from producer Max Martin, the Swedish pop savant who also gave the world Katy Perry's "I Kissed a Girl" and Spears' "If U Seek Amy," so a track about menage a trois would be the feasible next step in his repertoire.
The music itself seems to borrow from the Flo Rida playbook, as "3" is more of a surefire dance-floor stomper than anything Brit loaded onto Blackout or Circus. "Merrier the more, triple fun that way," Spears sings in one of the many, many innuendo-packed lyrics that seem like they were spawned from Prince's Dirty Mind-era brain. There's also "Three is a charm, two is not the same. I don't see the harm, so are you game?" and "If you don't like the company, let's just do it you and me. You and me... Or three... Or four..." The song also boasts the strangest Peter, Paul and Mary reference we've ever heard.
As Rolling Stone previously reported, The Singles Collection is due out November 24th, just in time for Black Friday. Singles will be Brit's third greatest hits compilation in four years, following 2005's My Prerogative and 2006's B in the Mix: The Remixes.
Perez Hilton: She's back! Well, she hadn't really gone anywhere. Brit Brit just released her new single, 3, off her upcoming singles collection, and... We instantly like it! Actually, we LOVE it! The song is damn catchy!
Female First: To be honest, I think this single shows Britters back on top form, and she's clearly ditched the schoolgirl outfit and moved with the times, okay, so she's still a popstar who enjoys to go a little OTT on the robot voice, but we love her.
The Prophet Blog: "3" is the official lead from Britney's upcoming best of compilation The Singles Collection, and is produced by the singers most well-known collaborator Max Martin. The Swedish hitmaker also helmed a number of Spears biggest tunes from "...Baby One More Time" to "Oops!... I Did It Again" and "Stronger".
Wow, if there was ever a song to mark Britney's 10 years of ruling the pop scene than this is it. The club-heavy ode to group sex that is "3" contains everything that makes Britney, Britney. It’s a perfect pure pop record!
The beat is a certified dancefloor filler, it's a relentless and doesn't stop, becoming more intense as the song picks up steam until it finally climaxes like a musical orgasm. The way it picks-up and stops, then changes tempo is amazing. The hook is insanely infectious, and actually rivals the catchiness of "Oh baby baby" and "Gimme gimme more, gimme gimme."
The lyrics are classic Britney; they're flirty, sexy, provocative, tongue-in-cheek, and full of the cheeky faux-innocence we've come to expect from the girl who once tried to convince us that she was a 'virgin'. This point is further driven home as Britney chants the hook like it's a sexed-up nursery rhyme.
Vocally Spears comes across quite similar to "Mannequin" from her Circus album, with her voice being fed through autotune to the point where she sounds like a singing fembot crossed with a blow up a doll. What Britney does brilliantly though (and has done her whole career) is her ability to add her unique personality to the song.
Despite being heavily produced Britney never lets the song swallow her and she lets us know that she's the one in charge. She also shows us why she's one of the most successful female artists of all time by delivering yet another flawless anthem, maintaining a consistency and quality in her music that’s rarely seen in the genre.
Some people may argue that they wanted a more urban Britney this time around, but I think it was important that this record be completely pop. It's how she started so it only makes sense that it should be how she celebrates her 10 year anniversary and new greatest hits compilation. Brilliant!