Britney was a big hit at last weekend's KISS FM Wango Tango event in California. Britney sat down with Mario Lopez from Extra and talked about being a mom, her two boys, and of course she briefly spoke of Album 8. The interview airs tonight on Extra.
Wow, how time flies... I've been busy with many projects over the past few months but I'm still here and ubritney.com ain't going anywhere. I know I've said so in the past but this time around, it's for real Britney fans. ubritney.com will fully return this Spring! Hope you're ready for all what's to come. Stay tuned for details!
Iconix Brand Group, Inc. and Kohl's Department Stores Unveil, "Britney Spears Through The Lens" Spring 2010 Advertising Campaign for the Candie's Brand
Superstar Britney Spears Photographed by Three Iconic Photographer; Annie Leibovitz, Mark Seliger and Terry Richardson
New York, New York--(February 17, 2010)--Iconix Brand Group, Inc. (NASDAQ: ICON) unveiled today its spring 2010 marketing campaign for its junior brand, Candie'sÂ®, which is exclusively available at Kohl's Department Stores (NYSE: KSS) and Kohls.com. The campaign entitled, "Britney Spears Through The Lens," showcases international superstar, Britney Spears, as seen through the lens of three famed photographers, Annie Leibovitz, Mark Seliger and Terry Richardson. Each iconic photographer shot Spears at Paramount Studios in Hollywood late last year.
Britney Spears, commented, "Annie, Mark and Terry are three of the biggest photographers in the world, I am honored to be working with them for my Candie's and Kohl's ads. It was an amazing shoot and I know my fans are going to love the cool images."
The campaign, a series of photographs of Spears as seen through the lens of each master photographer will debut with a four page insert in the April issue of Seventeen Magazine as well as online at candies.com and Kohls.com. Each photographer has their own unique and trademark style. Annie Leibovitz's photograph features Spears against an industrial backdrop, Terry Richardson photographed Spears on a plain white set with colorful props, while Mark Seliger created elaborate sets. Seliger's first set was a French burlesque inspired pink dressing room and the second was custom designed pink Harley-Davidson motorcycle against a perfect blue sky and green grass background.
"This is the most exciting shoot we have ever produced for Candie's. We have three master photographers; Annie Leibovitz, Mark Seliger and Terry Richardson shooting the biggest pop star in the world, each in their own iconic style," stated, Dari Marder, chief marketing officer, Iconix Brand Group.
Julie Gardner, Kohl's executive vice president and chief marketing officer, stated, "The new Candie's spring advertising campaign is innovative, authentic and provides a unique brand expression in the marketplace. We are confident this will resonate with our junior shoppers who trust Candie's to provide style and value."
The "Britney Spears Through The Lens," campaign will be seen in fashion magazines, outdoor billboards, in-store, circulars, online and direct mail.
The Candie's Only at Kohl's marketing campaign was created by the Iconix in-house marketing team in partnership with Annie Lebovitz who is famous for her celebrity portraits, Mark Seliger who is recognized for infusing music and fashion in his photography and Terry Richardson who is known for his ability to capture the true essence of his subjects.
During her 10 year career, Britney Spears has had 5 albums debut at the #1 spot on the Billboard Top 200 Albums chart, as well as 23 Top 40 hits on the Billboard Pop Singles chart. Worldwide, Britney Spears is one of the top-selling artists of the last decade, constantly topping charts with her albums...Baby One More Time (1999); Oops!... I Did It Again (2000); Britney (2001); In The Zone (2003); Blackout (2007) and Circus (2008). Worldwide she has sold over 63 million albums. Spears recently became the first artist in over three years to debut No. 1 on the Billboard Hot 100 Chart with her latest song, "3."
Past Candie's spokespeople include: Fergie, Hilary Duff, Jenny McCarthy and the Dixie Chicks.
Britney Spears, as seen through the eyes of Annie Leibovitz, Terry Richardson and Mark Seliger, is back this season for Candie's Only at Kohl's.
Late last year, the pop star was shot separately by all three photographers on the same day, at the Paramount Studios lot in Hollywood. Each photographer was assigned a separate soundstage and Spears' first shots of the day came on Richardson's plain white set. Surprisingly, the two had never met, so they spent the first 10 minutes snapping photos together. Richardson brought a menagerie of animals for Spears to pose with, including a donkey and chickens, but the final shot is of the pop star holding a huge stuffed teddy bear above her head.
Next, Spears visited Leibovitz for what looked at first to be one of her signature portrait sittings. But Spears said she wanted to play around and Leibovitz was game. "It's a different feeling for an Annie portrait," said Dari Marder, chief marketing officer of Iconix Brand Group Inc., which owns Candie's.
Spears ended the day with Seliger, on the most elaborate set of the three, which Marder described as being inspired by "Moulin Rouge."
Marder said Spears continues to resonate with the "Candie's girl," and so the brand is changing its usual strategy of introducing a new spokesmodel each year. Past campaigns have featured Fergie, Hilary Duff and Jenny McCarthy. "It's hard to pinpoint whether the sales are from marketing or pricing but it was one of our best years," Marder noted of 2009.
The ads with Spears will launch with a four-page insert in the April issue of Seventeen and a one-page ad in Teen Vogue. On the Web, the images will run on candies.com and on the social networking sites that Spears uses, such as her Facebook and Twitter pages.
Marder declined to reveal the cost of the campaign, but hiring Leibovitz, Seliger and Richardson comes at a high price. "We really had to give up control and let them all do their thing," Marder added.
She also hinted that more is to come in the second half with Spears but, unlike last year, it won't be related to a concert tour.
Thanks to your always-amazing voting, Billboard has named Britney the Sexiest Woman in Music! Adam Lambert was named as the Sexiest Man in Music. Read the article and flip through the sexy photo gallery on Billboard.com
Reports surfaced earlier today that Britney was rushed to the UCLA medical center, followed by two other cars. Well, Brit's rep confirmed: ""Everything is fine. Britney is there for an annual physical."
Miley Cyrus has recruited her celebrity pals for a star-studded online auction to benefit earthquake relief efforts in Haiti.
Cyrus recruited a bevy of famous friends to chip in too: Nicole Richie donated jewelry from her House of Harlow line and Britney Spears offered up the custom silver Versace minidress she wore to 2008's MTV Video Music Awards.
"Everyone has been so generous," says Cyrus, 17. "My mom and I started calling and texting all of our friends to see if they’d like to be a part of the auction. Demi [Lovato] was one of the first to respond. Hugh Jackman was also excited to donate something."